Google Analytics

What Is It & Why Do I Need It?

Google Analytics is a free service offered by Google that allows you to track activity on your website. You may have heard about it before and you may already have Google Analytics. If you haven’t heard about it, you’re probably wondering why it’s so important. Well, when you think about the performance of your website, how much do you really know?

Sample Data from Google Analytics

  • Tracks number of new vs. existing visitors
  • What pages visitors view
  • How long do visitors stay on the site?
  • How do they find your site?

By implementing Google Analytics on your website, you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.

To learn more about SEM and how you can use the information you gain to increase your business, please click here or call us at 800-906-3373.

Previous: Search Engine Optimization (SEO)