Search Engine Optimization (SEO)

If you want your customers to be able to find you online, you need to make sure your website is visible to search engines. SEO refers to a set of strategies that ensure your website will appear in organic search results when a user types in a term related to your business. Our SEO experts will perform a technical audit of your website and offer a customized strategy for improving your website’s visibility on search engines.

How can SEO help my website?

  • SEO involves enhancing the content and structure of your website to make it more compatible with Google and other search engines. Targeting specific keywords and building links to your site from other sources can help your business rise in search engine rankings and make you more visible online – helping more potential customers find you.
  • SEO targets organic (or non-paid) listings, which account for more than 90% of all clicks. Businesses with high search engine rankings consistently see more leads and sales generated through their websites.
  • SEO is less expensive than paid search, but is a long-term strategy that takes time to build. With continual monitoring and popularity building, SEO can ultimately drive traffic to your website without the associated click costs. However, it may take several months (depending on the level of competition) for SEO to start yielding results.
  • SEO is perfect for businesses that are building an online presence for the first time. It’s also a good approach for businesses looking to drive organic traffic to their websites, or those simply looking to strengthen their brand recognition and credibility online.

MD Publishing can take the hassle out of SEO. Our experienced in-house team will provide a technical audit of your website, help you identify and manage your keywords, and build up the links to your site from other sources. Our consultative approach is grounded in evidence. Our experts will help you increase your relevancy in search results and maximize traffic to your website.

To learn more about SEM and how you can use the information you gain to increase your business, please click here or call us at 800-906-3373.